Website or app user
Completes purchases, enrolment, booking or service tasks.
A2 Web
Website and application design around the user’s task
A2 Web designs and develops websites, storefronts, web apps and custom portals, from page structure and copy to connections with business operations.
A product story, driven by your scroll
Workflow · 01Clarify the product’s audience, goals and scope.
Workflow · 02Design structure and interface using real content.
Workflow · 03Check implementation and integrations in stages.
A conceptual product illustration, not customer data or a live application screen.
Who is it designed for?
Businesses needing a website, storefront, web application or dedicated customer and staff workspace.
Explore the product in detail
Choose a capability to explore its scope and the work it brings together.
A workspace for each role
Content and operations team
Manages authorised content and operational journeys.
Business owner
Defines priorities, scope and required measures.
Modules and capabilities
Open a section to explore its scope.
Discovery and information architecture
Build page structure around user needs and business goals.
- Page maps, roles and primary journeys
- Define required content and the primary action per page
Experience and interface design
Review the interface with real content at relevant sizes.
- Mobile, desktop and agreed language design
- Check readability, focus and interactive states
Web and application development
Choose the implementation around the product and existing tools.
- Content sites, commerce or custom workspaces within agreed scope
- Web or device applications matched to access needs
Operational integration
Connect user actions to the next system and responsible team.
- Connect CRM, orders, bookings or enrolment
- Authorisation and validation before side effects
Content and discoverability
Prepare content and structure so pages can be understood.
- Titles, descriptions, internal links and relevant structured data
- Check crawlability and important content journeys
Delivery and maintenance
Deliver verified behaviour with a path for continued development.
- Test key journeys, failures and mobile presentation
- Management guidance, versioning and agreed maintenance
In the daily workflow
- Clarify the product’s audience, goals and scope.
- Design structure and interface using real content.
- Check implementation and integrations in stages.
- Deliver after reviewing critical journeys.
Connect with your tools
- Existing commerce, CRM and business tools
- Agreed content-management and external services
- Analytics and reporting with appropriate privacy settings
What delivery includes
- A page and user-journey map with required content and a defined action for each page
- Interface design for agreed devices and languages, with readability and interaction-state review
- Development of the selected website, storefront or application and reviewed order, booking or customer-system connections
- Key-journey and error checks, management guidance and access handover with defined maintenance ownership
Delivery scope and related experience
A custom design and development family. Platform, integrations, capabilities and acceptance criteria are defined per project.
Explore A2 delivery experience ↗Questions before you start
Do you improve existing sites or build from scratch?
We review the current structure, content, constraints and working features first. Then we decide what to retain, what to improve and where rebuilding is worthwhile.
Can design and copy be included?
Information architecture, user experience, interface design, page copy and development can form one coordinated scope. Languages, page counts, content requirements and ownership are agreed at the start.
What happens after handover?
Documentation, access, training and maintenance responsibilities are set out in the proposal. Support, new content and subsequent development stages have their own defined scope and schedule.
Start with your operation
- Who is the main user, and what should they be able to do on the site or app?
- Which parts of the current website or tools should remain, and what needs to change?
- Which pages, languages and content are needed, and who will prepare each part?
- Which system and team member should receive forms, orders or requests?
Choose capabilities for our conversation
These choices describe your initial priorities. The final scope is defined together.
Continue exploring
A2 Growth Follow the link, or keep scrolling on desktop.