Amirali YaghoutiSenior WordPress & eCommerce Platform Engineer
01 Project architecture
A practical portfolio of WordPress, WooCommerce, frontend, automation, reporting, CRM, marketplace preparation and internal-tool work built around speed, reliability, product data, checkout flow and operational control.
02 WOOCOMMERCE ENGINEERING
Custom plugins, MU-plugins, cache strategy, route control, CRM tooling, admin workflows and diagnostics for stores that need to stay fast, stable and manageable under real traffic.
Rebuilt the archive filtering experience so shoppers can narrow watch and jewelry catalogs quickly, with dependent options, smarter price buckets and cache-aware server fallbacks. The measured archive p95 improved from about 5.2s to 1.7s.
Archive p95: 5.2s → 1.7sAdded a guest-only HTML microcache for product and shop pages, with bypass rules for carts, logged-in sessions and checkout-sensitive states, plus safe invalidation after product or Elementor changes.
Product TTFB: 2.3s → 0.9sProtected heavy anonymous REST routes by short-circuiting noisy Elementor and WooCommerce requests while leaving legitimate API behavior and admin workflows intact.
REST p95: 2.8s → 0.9sBuilt a product snapshot API that serves search and external interfaces from prepared tables, reducing reliance on expensive live WooCommerce queries during customer-facing requests.
API p95: 1.9s → 0.42sPlaced an allowlist gate in front of cart, checkout and add-to-cart routes so known clients can pass while bot traffic is denied before it reaches expensive WooCommerce logic.
Cart noise: 4100/day → 180/dayCreated a watch similarity layer that compares product attributes as style signatures, caches candidate scores and avoids repeated database-heavy recommendation work.
Render: 1.9s → 0.42sTuned WooCommerce background processing by reducing batch pressure, limiting concurrency and cleaning stale workload so the admin area stayed more predictable.
Queue: 38k → 4.9kAdded a transient cleanup guard that detects oversized transient families and purges them in controlled batches instead of letting option-table growth slow down WordPress bootstrapping.
Rows: 1.3M → 180kBuilt an options audit layer that identifies autoload bloat, moves transient-heavy rows out of the autoload path and lowers memory pressure during normal page loads.
Autoload: 5400 → 1050Implemented an off-canvas cart that opens at the right moment, preserves WooCommerce fragment behavior and keeps the mobile purchase path cleaner.
Faster cart interactionAdded a reusable product FAQ block that injects buying guidance into PDPs from product context, reducing manual editing while improving customer decision support.
Better PDP clarityBuilt brand hub pages for Swiss and Japanese watch categories with daily price ranges, product counts, cached HTML output and admin rebuild controls.
SEO + UX hubsCreated an admin order-repair tool for exceptional sales cases, including item replacement, extra shipping, price correction, snapshots and undo support.
Safer order opsBuilt a controlled batch utility for cleaning incorrect stock states, with backup and restore flow before changing company-stock product availability.
Safer inventory cleanupDesigned a restricted staff role that keeps product access narrow: price changes through quick edit are allowed, broader product editing is blocked.
Controlled admin accessFixed SnappPay installment presentation around spacing, clickable areas and checkout clarity so payment options remain usable on both mobile and desktop.
Cleaner payment UXRefined the mobile header with safe-area handling, a liquid-glass visual layer and scroll behavior while preserving the store navigation structure.
Premium mobile UIStarted a recovery MU-plugin foundation for incomplete cart or payment situations, leaving the trigger rules open for later business-specific remarketing logic.
Recovery system baseBuilt a lightweight production logger that records slow requests, query owners and page context without turning diagnostics into a new performance problem.
Faster debuggingAdded outbound HTTP controls for WordPress admin speed, with block rules and fail-fast behavior for external calls that can stall the dashboard.
Backend stabilityCreated a loopback diagnostics module to trace internal WordPress HTTP calls, failed callbacks and timing problems behind unexplained admin slowness.
Root-cause logsImproved WooCommerce admin and export workflows with operational columns, details modals and cleaner Excel handoff for order and product review.
Operations tooling03 WEB APPLICATIONS
Custom web applications with roles, dashboards, workflows, business logic and usable UI for teams that need more than a brochure website.
Designed a reusable booking architecture with admin-defined capacity, time rules, monetization points and a service flow that can fit different business models.
Reusable booking engineScoped a custom education planning platform where advisers can manage student profiles, study plans and progress instead of forcing the process into a generic scheduler.
Adviser + student operationsMapped a gold and jewelry wallet concept around ledger entries, balance movement, transaction review and audit-friendly customer value tracking.
Ledger-first commerce logicExtended the customer account area into a practical hub for orders, addresses, recently viewed products, loyalty points, wallet ledger and tier status.
Customer self-service layerDesigned a CRM operator PWA so sales and support staff can handle inboxes, assignments, unread states and push notifications from a mobile-ready workspace.
Mobile operations consoleDesigned an API-driven sales flow for back-to-back inventory, real-time price confirmation and margin rules that can be reviewed before order commitment.
API-driven commerceOutlined a customer messaging layer for Bale, Rubika and Eitaa that connects existing customer data to campaign, support and follow-up workflows.
Local channel automationDesigned a team workflow bot for role-based task routing, approval checkpoints and management notifications aligned with Trello-style operations.
Internal automationScoped a camera-assisted sales tool for in-store consultants, using label scanning to identify watch or jewelry items and add them to cart faster.
In-store sales acceleration04 PYTHON SYSTEMS
Python is used as a practical operations layer for crawls, reports, spreadsheets, analytics, diagnostics, data reconciliation and internal automation.
Built a WordPress SEO diagnostics workflow that crawls pages, checks technical issues and sends prioritized findings into Google Sheets for review.
Technical SEO diagnosticsBuilt a Google Search Console extractor that turns query, page and performance data into structured SEO analysis for ongoing review.
Search data automationDesigned a Microsoft Clarity analysis pipeline that connects session behavior signals with UX and conversion decisions.
UX analytics pipelineAutomated recurring reports into Google Sheets so SEO, product and operations data can be reviewed by the team without rebuilding exports manually.
Live reporting systemBuilt an Excel reconciliation workflow for Digikala inventory, with strict reference matching, warranty rules, price updates and upload-ready outputs.
Marketplace ops automationTurned WooCommerce order exports into a repeatable analysis workflow for sales patterns, operational gaps and commercial reporting.
Sales intelligenceBuilt a Mac-side WireGuard watchdog to monitor connection health, record failures and recover unstable VPN sessions with minimal manual checking.
Network reliability helperResearched a MetaTrader strategy engine combining price-action rules, risk sizing, ATR-based exits and multi-timeframe signal checks.
Trading automation R&DBuilt a Telegram English-practice bot concept around reminders, short speaking exercises, feedback loops and motivational micro-sessions.
English learning botPlanned office automation around attendance, networked operations, team reporting and future n8n workflows for management visibility.
Office systemsn8n workflow orchestration, webhook routing, reporting pipelines and human-reviewed automation designed to reduce manual operational load.
These projects use n8n, webhooks, reporting pipelines and structured review steps to support specifications, debugging, reporting and documentation while architecture and final decisions stay under direct engineering ownership.
Designed an iOS-focused English practice concept with scheduled exercises, gamified progress, performance review and IELTS-oriented routines.
Learning workflow operationsScoped a WooCommerce diagnostics assistant that reads site signals, explains technical risk and turns findings into precise fix recommendations.
Faster technical decisionsStructured specification workflow for turning business requests into implementation plans, QA checks and delivery decisions, with assisted drafting used only after human review.
production-controlled engineeringConnected WooCommerce, Telegram, Google Sheets and review steps through n8n so routine operational events can move without manual copying.
API orchestration + human reviewBuilt n8n routing logic that sends CRM and commerce events to the right channel, team member or approval queue based on the type of event.
CRM routing + team alertsDesigned an n8n reporting pipeline that collects operational data and turns it into manager-ready next actions.
reviewed summaries + reportingBuilt a product specification workflow that converts messy catalog data into cleaner titles, structured attributes and sales-ready descriptions.
Better project planningResearched a rule-based trading strategy system for defining, evaluating and stress-checking high-risk trading logic before execution.
R&D automation06 BUSINESS TOOLS
Admin tools, CRM flows, order correction, marketplace mapping, customer segmentation and internal dashboards designed around real daily operations.
Built a modular WordPress CRM layer for sales operators and managers, connecting customer profiles, follow-up work, in-person orders, reporting and audit-friendly workflow control.
Sales operations frameworkBuilt admin tools for replacing order items, correcting prices and handling exceptional WooCommerce sales cases with traceable changes.
Safer order managementCreated a marketplace sync workflow for stock, price and warranty data across internal inventory files and external seller platforms.
Marketplace controlDesigned a loyalty and wallet ledger architecture with points, tiers, balance movement and order-based triggers.
Retention infrastructureBuilt fast-shipping logic that checks real available stock and surfaces delivery confidence at the points where it can improve conversion.
Better buyer confidenceDesigned a management dashboard concept for sales, team activity, operational bottlenecks and decision-ready performance reporting.
Management visibility07 DIGITAL PLATFORMS
Design and platform projects where visual delivery is backed by performance thinking, SEO awareness, commerce readiness and operational fit.
Led platform and development work for a live WooCommerce watch and jewellery store, improving performance, product discovery, internal tooling, CRM workflows, reporting and conversion-focused UX.
javaherian-gallery.comSupported a gold commerce platform foundation with SEO-aware structure, front-end refinement and room for future operational development.
hoomangold.com / hoonamgold.comBuilt and supported a jewelry/watch web app concept for catalog browsing, assisted ordering and consultant-side operational workflows.
jeweltimeco.ir / jeweltimeco.comDelivered a Canadian business website focused on trust, service clarity and a conversion-ready corporate presentation.
ggtgroup.caDesigned a Canada-focused fresh food or retail platform concept with clean service presentation and conversion-oriented page structure.
freshca.caCreated a US-market gallery/ecommerce presence with premium visual positioning and maintainable WordPress delivery.
yasigallery.comBuilt an Austria-focused brand website with polished presentation, local credibility and a service-led conversion flow.
yellowwillow.atBuilt an Austria-focused barbershop website with clear service presentation, local search readiness and appointment-oriented UX.
ohlalabarbershop.comDelivered a corporate/service website with structured information architecture and a professional brand presentation.
lampco.irBuilt a business platform with clean page architecture, service clarity and scalable content structure.
saboksaran.comDelivered beauty/ecommerce website work focused on product presentation, category clarity and a customer-friendly shopping flow.
divazheh.comCreated a media/business website concept focused on modern positioning, clear content structure and credible digital presence.
metamediar.comBuilt a gold and jewelry website project focused on trust, product presentation and maintainable commercial structure.
fatahi-gold.comCase studies Technical proof
Each page explains the business problem, the engineering approach, the measurable outcome and includes a small code-window style sample to show how the work was structured.
08 Ready to discuss a commerce system?
I help WooCommerce and digital commerce teams turn slow stores, fragile workflows and unclear technical problems into measurable, maintainable systems. If your project needs performance, custom plugins, automation or a stronger engineering layer, this is where the conversation should start.