A2 — Owner
Leads business systems work connecting commercial needs with software architecture, development and operations.
Profile & leadership
Amirali Yaghouti
Amirali Yaghouti is the owner of A2 and Director of Infrastructure Development and Strategy at Javaherian. He combines commercial leadership with hands-on software engineering, drawing on wholesale sales, marketing project management and operational systems development to connect sales, customer relationships, data and infrastructure.
Discuss your website, application or automation projectManagement, sales and marketing experience
Javaherian — Director of Infrastructure Development and Strategy
Connects growth strategy, sales operations and digital infrastructure; develops custom modules, applications and management tools for the business.
Tehran Grand Bazaar — 12 years in wholesale sales
Twelve years of wholesale sales experience provide the commercial foundation for his work in sales management, customer relationships and business operations.
Iran Novin advertising agency — 3 years managing marketing projects
Three years of marketing project management experience connect campaign planning and delivery with business priorities.
Website, application, automation and infrastructure services
Website and e-commerce development
Custom WordPress and WooCommerce development, product discovery, checkout UX and technical SEO.
Web applications and operational software
CRM workspaces, operator PWAs, sales dashboards, repair and after-sales applications, and internal business tools.
Business automation
Sales follow-up, campaign workflows, order notifications, management reporting and AI-assisted customer conversations.
Data integration
Connect customer, order, product, inventory and reporting data through APIs, controlled imports and synchronization workflows.
Infrastructure and strategy
Diagnose performance constraints, define system boundaries and sequence improvements around real business operations.
Software delivery and public evidence
His management and engineering capabilities are demonstrated through specific projects: the Javaherian platform, CRM and operator applications, after-sales software, management reporting and data synchronization tools. Each example links to a case study or public GitHub documentation.
- Javaherian platform: custom modules, storefront development, CRM and operations
- CRM operator PWA: customer context, assignment and in-person sales workflows
- Repair and after-sales desk: intake, quotes, customer approval and handover
- Sales operations dashboard: team activity and operational bottlenecks
- Counter sales integration: unified customer records and commission reporting
- MU-plugin engineering: modular performance, catalog and storefront improvements
- AI sales assistant: catalog-grounded conversations and controlled rollout
- Performance engineering: documented cache, API and queue improvements
- Inventory and pricing: spreadsheet-driven catalog synchronization
The published performance case study records archive p95 improving from 5.2s to 1.7s and REST p95 from 2.8s to 0.9s. These project measurements illustrate an engineering approach based on observable before-and-after results.
Within A2 research and development, the separate loyalty core is at the domain-development and financial-rule testing stage. The watch marketplace is presented through architecture and implementation documentation.
Commercial results
Amirali’s professional record at Javaherian includes several-fold sales growth, custom sales and management software, and closer integration of in-store and online operations. His responsibilities bring together infrastructure development, the buying experience, customer follow-up and practical information for management decisions.
Questions about working with Amirali
Who is Amirali Yaghouti?
Amirali Yaghouti is the owner of A2 and Director of Infrastructure Development and Strategy at Javaherian. He combines commercial leadership with hands-on software engineering, drawing on wholesale sales, marketing project management and operational systems development to connect sales, customer relationships, data and infrastructure.
Can he design websites and applications?
Yes. His portfolio covers commerce websites, custom WordPress and WooCommerce modules, operational web applications and PWAs, with linked project examples.
Can he help with automation and disconnected business data?
His work includes CRM workflows, APIs, catalog synchronization, reporting pipelines and AI sales systems. A project begins by identifying the workflow, data sources, access boundaries and expected outcome.
How much sales and marketing experience does he have?
Owner of A2 and Director of Infrastructure Development and Strategy at Javaherian, with 12 years in wholesale sales in Tehran Grand Bazaar and 3 years managing marketing projects at Iran Novin advertising agency.