platform Case study
Lampco
Industrial businesses usually have more products and services than a website can present at once. The work is almost entirely information architecture: deciding what a visitor sees first and how they get to the specific thing they came for.
The business problem
A broad industrial catalogue presented flat is unusable. Visitors arrive looking for one specific product or capability, and if the structure does not lead them there quickly they leave, regardless of how complete the content is.
What I delivered
- An information architecture organising the product and service range into a navigable structure.
- A professional corporate presentation appropriate to an industrial buyer.
- Page structure that supports both browsing and going directly to a known item.
- A content structure the business can extend as its range grows.
Technical approach
- Scope was agreed against what the business actually needed, rather than proposing a platform build for a site that did not require one.
- The build stays close to standard, well-understood patterns, because the client's own team maintains it after handover.
- Content structure was treated as the primary design problem, since navigation decides whether a visitor finds what brought them.
- Nothing was added that the owner would need a developer to change later.
Result and evidence
The range is presented in a structure a visitor can navigate, and the business can add to it without the organisation degrading.
Commercial value
For an industrial business the site is a catalogue and a credibility statement at once, and the structure is what makes it work as either.
Readable implementation brief
implementation_brief {
project: "Lampco"
type: "industrial corporate site"
core_work: "information architecture over a wide range"
supports: "browsing AND direct navigation to a known item"
durability: "structure holds as the range grows"
constraint: "extendable by the business itself"
}What this project shows
Information architecture is the design work on this kind of project. Getting the structure right matters more than anything visual.
Designing the structure so it survives growth is the part clients notice two years later.