Amirali YaghoutiSenior WordPress & eCommerce Platform Engineer

All projects Project case-study library

Project stories written around business context, constraints and delivered work.

A detailed library of WordPress, WooCommerce, frontend, internal-tool and automation projects, with business context, engineering decisions and measurable outcomes where available.

woocommerce

A2 Fast Archive Filters

Rebuilt the archive filtering experience so shoppers can narrow watch and jewelry catalogs quickly, with dependent options, smarter price buckets and cache-aware server fallbacks. The measured archive p95 improved from about 5.2s to 1.7s.

woocommerce

A2 MU Fullpage Microcache

Added a guest-only HTML microcache for product and shop pages, with bypass rules for carts, logged-in sessions and checkout-sensitive states, plus safe invalidation after product or Elementor changes.

woocommerce

A2 REST Shield

Protected heavy anonymous REST routes by short-circuiting noisy Elementor and WooCommerce requests while leaving legitimate API behavior and admin workflows intact.

woocommerce

Searchwiz Product Snapshot API

Built a product snapshot API that serves search and external interfaces from prepared tables, reducing reliance on expensive live WooCommerce queries during customer-facing requests.

woocommerce

Searchwiz Allowlist Firewall

Placed an allowlist gate in front of cart, checkout and add-to-cart routes so known clients can pass while bot traffic is denied before it reaches expensive WooCommerce logic.

woocommerce

Style DNA Similar Products

Created a watch similarity layer that compares product attributes as style signatures, caches candidate scores and avoids repeated database-heavy recommendation work.

woocommerce

Action Scheduler Core

Tuned WooCommerce background processing by reducing batch pressure, limiting concurrency and cleaning stale workload so the admin area stayed more predictable.

woocommerce

Transient Storm Guard

Added a transient cleanup guard that detects oversized transient families and purges them in controlled batches instead of letting option-table growth slow down WordPress bootstrapping.

woocommerce

Options Autoload Guard

Built an options audit layer that identifies autoload bloat, moves transient-heavy rows out of the autoload path and lowers memory pressure during normal page loads.

woocommerce

A2 Offcanvas Cart

Implemented an off-canvas cart that opens at the right moment, preserves WooCommerce fragment behavior and keeps the mobile purchase path cleaner.

woocommerce

A2 Smart FAQ

Added a reusable product FAQ block that injects buying guidance into PDPs from product context, reducing manual editing while improving customer decision support.

woocommerce

A2 Brand Hubs

Built brand hub pages for Swiss and Japanese watch categories with daily price ranges, product counts, cached HTML output and admin rebuild controls.

woocommerce

A2 Order Fix Box

Created an admin order-repair tool for exceptional sales cases, including item replacement, extra shipping, price correction, snapshots and undo support.

woocommerce

Corporate Products Off Button

Built a controlled batch utility for cleaning incorrect stock states, with backup and restore flow before changing company-stock product availability.

woocommerce

Quick Price Editor Role

Designed a restricted staff role that keeps product access narrow: price changes through quick edit are allowed, broader product editing is blocked.

woocommerce

SnappPay UI Fixes

Fixed SnappPay installment presentation around spacing, clickable areas and checkout clarity so payment options remain usable on both mobile and desktop.

woocommerce

Liquid Glass Mobile Header

Refined the mobile header with safe-area handling, a liquid-glass visual layer and scroll behavior while preserving the store navigation structure.

woocommerce

Recover MU Plugin

Started a recovery MU-plugin foundation for incomplete cart or payment situations, leaving the trigger rules open for later business-specific remarketing logic.

woocommerce

A2 Perf Logger

Built a lightweight production logger that records slow requests, query owners and page context without turning diagnostics into a new performance problem.

woocommerce

A2 Egress Firewall

Added outbound HTTP controls for WordPress admin speed, with block rules and fail-fast behavior for external calls that can stall the dashboard.

woocommerce

A2 Loopback Forensics

Created a loopback diagnostics module to trace internal WordPress HTTP calls, failed callbacks and timing problems behind unexplained admin slowness.

woocommerce

A2 Woo Details Excel

Improved WooCommerce admin and export workflows with operational columns, details modals and cleaner Excel handoff for order and product review.

webapp

Smart Reservation Platform

Designed a reusable booking architecture with admin-defined capacity, time rules, monetization points and a service flow that can fit different business models.

webapp

Adviser Education System

Scoped a custom education planning platform where advisers can manage student profiles, study plans and progress instead of forcing the process into a generic scheduler.

webapp

Gold Wallet / Jewelry Ledger

Mapped a gold and jewelry wallet concept around ledger entries, balance movement, transaction review and audit-friendly customer value tracking.

webapp

WooCommerce Customer Hub

Extended the customer account area into a practical hub for orders, addresses, recently viewed products, loyalty points, wallet ledger and tier status.

webapp

CRM Operator PWA

Designed a CRM operator PWA so sales and support staff can handle inboxes, assignments, unread states and push notifications from a mobile-ready workspace.

webapp

Back-to-back API Sales System

Designed an API-driven sales flow for back-to-back inventory, real-time price confirmation and margin rules that can be reviewed before order commitment.

webapp

Bale / Rubika / Eitaa Customer Messaging

Outlined a customer messaging layer for Bale, Rubika and Eitaa that connects existing customer data to campaign, support and follow-up workflows.

webapp

Internal Team Workflow Bot

Designed a team workflow bot for role-based task routing, approval checkpoints and management notifications aligned with Trello-style operations.

webapp

Jeweltimeco Camera-to-Cart App

Scoped a camera-assisted sales tool for in-store consultants, using label scanning to identify watch or jewelry items and add them to cart faster.

python

WordPress SEO Doctor Bot

Built a WordPress SEO diagnostics workflow that crawls pages, checks technical issues and sends prioritized findings into Google Sheets for review.

python

Google Search Console Extractor

Built a Google Search Console extractor that turns query, page and performance data into structured SEO analysis for ongoing review.

python

Microsoft Clarity Analytics Extractor

Designed a Microsoft Clarity analysis pipeline that connects session behavior signals with UX and conversion decisions.

python

Google Sheets Reporting Automation

Automated recurring reports into Google Sheets so SEO, product and operations data can be reviewed by the team without rebuilding exports manually.

python

Digikala Excel Inventory Automation

Built an Excel reconciliation workflow for Digikala inventory, with strict reference matching, warranty rules, price updates and upload-ready outputs.

python

WooCommerce Order Analytics

Turned WooCommerce order exports into a repeatable analysis workflow for sales patterns, operational gaps and commercial reporting.

python

WireGuard Soft-fix Watchdog

Built a Mac-side WireGuard watchdog to monitor connection health, record failures and recover unstable VPN sessions with minimal manual checking.

python

MT5 Strategy Engine

Researched a MetaTrader strategy engine combining price-action rules, risk sizing, ATR-based exits and multi-timeframe signal checks.

python

English Boss Telegram Bot

Built a Telegram English-practice bot concept around reminders, short speaking exercises, feedback loops and motivational micro-sessions.

python

Attendance / Office Automation

Planned office automation around attendance, networked operations, team reporting and future n8n workflows for management visibility.

workflow

English Boss Bot

Designed an iOS-focused English practice concept with scheduled exercises, gamified progress, performance review and IELTS-oriented routines.

workflow

WooCommerce Diagnostic Assistant

Scoped a WooCommerce diagnostics assistant that reads site signals, explains technical risk and turns findings into precise fix recommendations.

workflow

Workflow Architecture System

Created a structured workflow for turning business requests into specs, implementation plans, QA checks and delivery decisions without losing ownership of the final architecture.

automation

n8n Operations Automation

Connected WooCommerce, Telegram, Google Sheets and review steps through n8n so routine operational events can move without manual copying.

workflow

n8n CRM Notification Router

Built n8n routing logic that sends CRM and commerce events to the right channel, team member or approval queue based on the type of event.

workflow

n8n Reporting Pipeline

Designed an n8n reporting pipeline that collects operational data and turns it into manager-ready next actions.

workflow

Product Specification Workflow

Built a structured product specification workflow for converting messy product data into cleaner titles, attributes and sales-ready descriptions.

workflow

Trading Strategy Research System

Researched a rule-based trading strategy system for defining, evaluating and stress-checking high-risk trading logic before execution.

business

A2 WordPress CRM Framework

Built a modular WordPress CRM layer for sales operators and managers, connecting customer profiles, follow-up work, in-person orders, reporting and audit-friendly workflow control.

business

Order Replacement / Price Fix Tools

Built admin tools for replacing order items, correcting prices and handling exceptional WooCommerce sales cases with traceable changes.

business

Marketplace Stock & Pricing Sync

Created a marketplace sync workflow for stock, price and warranty data across internal inventory files and external seller platforms.

business

Loyalty + Wallet Ledger

Designed a loyalty and wallet ledger architecture with points, tiers, balance movement and order-based triggers.

business

Fast Shipping Logic

Built fast-shipping logic that checks real available stock and surfaces delivery confidence at the points where it can improve conversion.

business

Sales Operations Dashboard

Designed a management dashboard concept for sales, team activity, operational bottlenecks and decision-ready performance reporting.

platform

Javaherian Gallery

Led platform and development work for a live WooCommerce watch and jewellery store, improving performance, product discovery, internal tooling, CRM workflows, reporting and conversion-focused UX.

platform

Hooman Gold

Supported a gold commerce platform foundation with SEO-aware structure, front-end refinement and room for future operational development.

platform

Jeweltimeco

Built and supported a jewelry/watch web app concept for catalog browsing, assisted ordering and consultant-side operational workflows.

platform

Golden Gate Group Canada

Delivered a Canadian business website focused on trust, service clarity and a conversion-ready corporate presentation.

platform

Freshca Canada

Designed a Canada-focused fresh food or retail platform concept with clean service presentation and conversion-oriented page structure.

platform

Yasi Gallery USA

Created a US-market gallery/ecommerce presence with premium visual positioning and maintainable WordPress delivery.

platform

Yellow Willow Austria

Built an Austria-focused brand website with polished presentation, local credibility and a service-led conversion flow.

platform

Ohlala Barbershop Austria

Built an Austria-focused barbershop website with clear service presentation, local search readiness and appointment-oriented UX.

platform

Lampco

Delivered a corporate/service website with structured information architecture and a professional brand presentation.

platform

Saboksaran

Built a business platform with clean page architecture, service clarity and scalable content structure.

platform

Divazheh / Koala Beauty

Delivered beauty/ecommerce website work focused on product presentation, category clarity and a customer-friendly shopping flow.

platform

Meta Media

Created a media/business website concept focused on modern positioning, clear content structure and credible digital presence.

platform

Fatahi Gold

Built a gold and jewelry website project focused on trust, product presentation and maintainable commercial structure.