Platform Architecture
Modular-monolith commerce platforms with module boundaries enforced in CI, migrated off legacy stacks without losing a search position.
zero SEO loss on migration01 Commerce platforms · AI systems · automation
I architect, build and run commerce platforms, AI systems and automation.
I’m Amirali Yaghouti — a software architect and senior engineer. I design and ship production systems end to end: commerce platforms in PHP/WooCommerce and TypeScript/NestJS, AI systems, automation, and the tooling that keeps them running under real traffic.
professional-positioning.ts
Compiled outcome
Performance improvements, custom plugins, internal tools, frontend UX, automation and reporting systems for live commerce teams.
Scroll to build the system
02 Scroll-bound technical narrative
Signal first. Code second.
I turn business pain into technical signals: slow pages, heavy routes, database pressure, checkout noise, admin friction and unreliable background jobs.
/diagnosis/signal-map.js
outputThe problem becomes measurable before the fix.
03 Capability systems
Why teams trust me with live commerce platforms.
My work goes beyond page design: product catalogue workflows, discovery, checkout reliability, admin tools, reporting, automation, frontend UX and technical SEO all have to work together in a live store.
Security & Identity
Fail-closed customer identity, REST shields, route allowlists, staged approval gates and threat-modelled boundaries around live commerce.
fail-closed by defaultAI Systems
Catalog-grounded AI sales assistants with OpenAI function-calling, vision and voice, released through staged-rollout safety gates.
grounded, gated rolloutDomain & Fintech
Append-only wallet and loyalty ledgers in exact integer money, proven with mutation testing before a single balance goes live.
4 money defects caught pre-releasePerformance Engineering
TTFB, cache layers, route pressure, query reduction and asset strategy with measurable before/after results.
61% lower PDP TTFBAutomation & Ops
n8n workflows, Telegram and CRM bots, reporting pipelines and operational tooling — with human review where the decision matters.
40% less manual work04 Engineering trajectory
From unstable store to controlled system.
Auditsignals
Designarchitecture
Buildmodules
MeasureKPI
Scalerevenue
05 Selected engineering proof
Measured project impact.
A concise look at systems built around bottlenecks, architecture, KPIs and commercial outcomes—not surface-level project cards.
⚡ PerformanceA2 Fast Archive Filters
Archive filters rebuilt for speed, relevance and buyer flow.
Dependent modal filters, smart price buckets, cache versioning and fallback-safe rendering for heavy WooCommerce archive pages.
67% faster5.2s → 1.7s
Impact: faster product discovery and less friction across category pages.
/mu-plugins/a2-fast-archive-filter-modal.php
View all projects
Read case studies
GitHub proof library
Explore the full project index, then open detailed case studies and public-safe GitHub showcases with architecture notes, update logs and sanitized samples.
06 Skill architecture
Software engineering across commerce, AI and automation.
I work across WooCommerce and PHP architecture, TypeScript/NestJS services, AI assistants, performance, APIs, frontend implementation, automation and reporting. The value is the ability to diagnose, design, build, measure and iterate under production pressure.
Commerce Platform Engineering
Production commerce platforms end to end — PHP/WooCommerce and TypeScript/NestJS — with custom architecture, safe boundaries and operational controls.
PHPWordPress CoreWooCommerce HooksCustom PluginsMU-PluginsCheckout FlowCart LogicProduct APIsAction SchedulerWP CronElementorAdmin UX
Performance & Diagnostics
Deep investigation of TTFB, cache behavior, database pressure, slow routes and hidden backend friction.
LiteSpeedMicrocacheQuery ReductionREST ShieldAutoload ControlTransient CleanupSQL AnalysisLog ForensicsHTTP Egress ControlSlow Request ProfilingKPI Tracking
Automation & Operational Workflows
Business workflows that connect people, data, reviewed summaries and operational approvals without losing control.
n8nWebhooksTelegram BotsGoogle Sheets APICRM RoutingHuman ApprovalError BranchesScheduled WorkflowsAI AssistantsLLM IntegrationProcess DesignPrompt Systems
TypeScript, APIs & AI Services
Typed backend services, snapshot APIs and AI assistants that stay grounded in real business data.
TypeScriptNestJSNode.jsREST APIsPythonFastAPIOpenAI Function-CallingTelegram Bots & Mini AppsData ModelsCSV PipelinesGSC / GA4
Frontend & Product UX
Responsive, premium interfaces that make complex systems usable for customers, operators and managers.
JavaScriptResponsive UXAdmin DashboardsMotion UILiquid Glass UIAccessibilityFrontend PerformanceConversion UX
Security, Ops & Integrations
Safer public surfaces, controlled routes, provider integrations and production-ready recovery logic.
API FirewallsRate LimitsAllowlistsBot Noise ControlGoogle APIsSMS ProvidersVoIP / NovatelPWA PushMonitoringRollback Logic
Business Systems
Internal tools that reduce manual work and connect sales, service, operations and reporting.
CRMCustomer HubBooking SystemsEducation SystemsGold WalletSales WorkflowTeam AutomationOperational Dashboards
Engineering Leadership
Clear specifications, modular architecture, code review discipline and practical decision-making for non-trivial commerce systems.
Technical StrategyArchitecture DocsSpec WritingCode ReviewRisk ControlBusiness TranslationTechnical Storytelling
07 Engineering system
A delivery system for commerce teams that need ownership, not only task execution.
The same workflow supports a live store, a remote engineering team, or a business that needs someone who can connect technical decisions with sales, operations and customer experience.
At Javaherian Gallery I own the online platform and lead its engineering, and I direct a 12-person cross-functional online team — development, sales, SEO, CRM operations, product support, design and social — that turns platform decisions into daily commercial results.
Map slow pages, heavy routes, checkout risk, API pressure, database growth and operational bottlenecks before touching code.
Design modular plugins, safe fallbacks, cache boundaries, data snapshots, admin controls and rollback paths.
Ship production-grade WooCommerce modules, APIs, dashboards, n8n workflows, Python automations and UX improvements.
Track before/after KPIs: TTFB, queue size, route pressure, bot noise, report latency and manual-work reduction.
08 Work with me
Build a stronger commerce platform.
I am a strong fit for companies that need a senior software engineer who can improve performance, build custom internal tooling, connect business workflows, support technical SEO decisions, and communicate clearly with technical and non-technical stakeholders.
Signature offer
WooCommerce Performance & Operations Audit
A focused technical review covering performance, cache safety, checkout risk, plugin load, REST/API pressure, bot traffic, automation opportunities, technical SEO and a practical implementation roadmap.
Best-fit collaborations
- WooCommerce performance recovery and scaling
- AI assistants and LLM-backed commerce workflows
- Custom plugin / MU-plugin architecture
- n8n and operations automation
- CRM, customer hub and internal dashboard systems
- Technical ownership for high-pressure commerce environments
09 Start the engineering conversation
Need a commerce platform that feels engineered, not patched?
Send the store URL, the bottleneck, or the business goal. I can turn it into a clear technical plan with risks, priorities and next steps.