Performance Engineering
TTFB, cache layers, route pressure, query reduction, asset strategy and measurable before/after optimization.
61% lower PDP TTFB01 WordPress, WooCommerce & eCommerce platform engineering
Senior WordPress & eCommerce Platform Engineer for production commerce systems.
I’m Amirali Yaghouti, a senior WordPress and eCommerce platform engineer improving live commerce systems through WooCommerce engineering, custom plugins, frontend UX, internal tools, reporting, automation and technical SEO.
professional-positioning.ts
Compiled outcome
Performance improvements, custom plugins, internal tools, frontend UX, automation and reporting systems for live commerce teams.
Scroll to build the system
02 Scroll-bound technical narrative
Signal first. Code second.
I turn business pain into technical signals: slow pages, heavy routes, database pressure, checkout noise, admin friction and unreliable background jobs.
/diagnosis/signal-map.js
outputThe problem becomes measurable before the fix.
03 Capability systems
Why teams trust me with live commerce platforms.
My work goes beyond page design: product catalogue workflows, discovery, checkout reliability, admin tools, reporting, automation, frontend UX and technical SEO all have to work together in a live store.
Custom Plugin Systems
Production-safe WordPress plugins and MU-plugins built modularly, with clean hooks, guards and recovery logic.
10+ engineered modulesSecurity & Route Control
REST shields, cart route protection, allowlists, rate controls and safer public attack surfaces.
96% less cart noiseAPIs & Web Apps
Snapshot APIs, admin tools, dashboards and interfaces that decouple heavy WooCommerce queries.
78% faster API pathsCRM & Automation
On-site CRM, chat, operator workflows, customer hub, SMS, VoIP and management reporting.
40% less manual workTechnical SEO Architecture
Crawlable HTML, fast UX, structured content, clean information architecture and SEO-aware development.
67% faster archives04 Engineering trajectory
From unstable store to controlled system.
Auditsignals
Designarchitecture
Buildmodules
MeasureKPI
Scalerevenue
05 Selected engineering proof
Measured project impact.
A concise look at systems built around bottlenecks, architecture, KPIs and commercial outcomes—not surface-level project cards.
⚡ PerformanceA2 Fast Archive Filters
Archive filters rebuilt for speed, relevance and buyer flow.
Dependent modal filters, smart price buckets, cache versioning and fallback-safe rendering for heavy WooCommerce archive pages.
67% faster5.2s → 1.7s
Impact: faster product discovery and less friction across category pages.
/mu-plugins/a2-fast-archive-filter-modal.php
View all projects
Read case studies
Explore the full project index, then open detailed case studies with business problems, engineering decisions, KPIs and code-window samples.
06 Skill architecture
WordPress and eCommerce engineering across the full platform.
I operate across WooCommerce, PHP architecture, performance, APIs, frontend implementation, automation, data workflows, reporting and technical product thinking. The value is not a list of tools; it is the ability to diagnose, design, build, measure and iterate under production pressure.
WooCommerce Core Engineering
Production WordPress/WooCommerce systems with custom plugin architecture, safe hooks and operational controls.
PHPWordPress CoreWooCommerce HooksCustom PluginsMU-PluginsCheckout FlowCart LogicProduct APIsAction SchedulerWP CronElementorAdmin UX
Performance & Diagnostics
Deep investigation of TTFB, cache behavior, database pressure, slow routes and hidden backend friction.
LiteSpeedMicrocacheQuery ReductionREST ShieldAutoload ControlTransient CleanupSQL AnalysisLog ForensicsHTTP Egress ControlSlow Request ProfilingKPI Tracking
Automation & Operational Workflows
Business workflows that connect people, data, reviewed summaries and operational approvals without losing control.
n8nWebhooksTelegram BotsGoogle Sheets APICRM RoutingHuman ApprovalError BranchesScheduled WorkflowsReviewed SummariesProcess DesignPrompt Systems
APIs, Data & Reporting
Snapshot APIs, data extraction, dashboards and automated reporting for decision-making.
REST APIsData ModelsPythonCrawlersCSV PipelinesExcel AutomationGSCGA4ClarityValidationOperational Logs
Frontend & Product UX
Responsive, premium interfaces that make complex systems usable for customers, operators and managers.
JavaScriptResponsive UXAdmin DashboardsMotion UILiquid Glass UIAccessibilityFrontend PerformanceConversion UX
Security, Ops & Integrations
Safer public surfaces, controlled routes, provider integrations and production-ready recovery logic.
API FirewallsRate LimitsAllowlistsBot Noise ControlGoogle APIsSMS ProvidersVoIP / NovatelPWA PushMonitoringRollback Logic
Business Systems
Internal tools that reduce manual work and connect sales, service, operations and reporting.
CRMCustomer HubBooking SystemsEducation SystemsGold WalletSales WorkflowTeam AutomationOperational Dashboards
Engineering Leadership
Clear specifications, modular architecture, code review discipline and practical decision-making for non-trivial commerce systems.
Technical StrategyArchitecture DocsSpec WritingCode ReviewRisk ControlBusiness TranslationTechnical Storytelling
07 Engineering system
A delivery system for commerce teams that need ownership, not only task execution.
The same workflow supports a live store, a remote engineering team, or a business that needs someone who can connect technical decisions with sales, operations and customer experience.
At Javaherian Gallery, I lead the online platform and development function while staying hands-on with engineering work. I also coordinate a 12-person online team across sales, SEO, product support, CRM operations, design, social media and technical support.
Map slow pages, heavy routes, checkout risk, API pressure, database growth and operational bottlenecks before touching code.
Design modular plugins, safe fallbacks, cache boundaries, data snapshots, admin controls and rollback paths.
Ship production-grade WooCommerce modules, APIs, dashboards, n8n workflows, Python automations and UX improvements.
Track before/after KPIs: TTFB, queue size, route pressure, bot noise, report latency and manual-work reduction.
08 Work with me
Build a stronger WordPress and eCommerce platform.
I am a strong fit for companies that need a senior WordPress/WooCommerce engineer who can improve performance, build custom internal tooling, connect business workflows, support technical SEO decisions, and communicate clearly with technical and non-technical stakeholders.
Signature offer
WooCommerce Performance & Operations Audit
A focused technical review covering performance, cache safety, checkout risk, plugin load, REST/API pressure, bot traffic, automation opportunities, technical SEO and a practical implementation roadmap.
Best-fit collaborations
- WooCommerce performance recovery and scaling
- Custom plugin / MU-plugin architecture
- n8n and operations automation
- CRM, customer hub and internal dashboard systems
- Technical ownership for high-pressure commerce environments
09 Start the engineering conversation
Need a WordPress commerce platform that feels engineered, not patched?
Send the store URL, the bottleneck, or the business goal. I can turn it into a clear technical plan with risks, priorities and next steps.